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About MCoBeauty

Meet MCoBeauty, Australia’s leading luxe for less, cruelty-free beauty brand creating trend-focused makeup and beauty solutions for $30 or less. MCoBeauty is inspired by you, everyday women that seek impactful yet affordable beauty essentials that don’t compromise on quality.

MCoBeauty’s goal is to make customers excited about their next beauty purchase, because their products have been tailored to better reflect what women really want in their beauty bags: believable, achievable beauty.

Whether it’s a game-changing brow innovation such as Tattoo Brow, the buzziest beauty trend of the moment like Blue Lash or shopping our cult favourites such as XTENDLASH, Highlight & Glow or Magic Brows, MCoBeauty’s promise is to make it accessible to you.

The brand is rooted in current trends and continue to evolve with a finger-on-the-pulse strategy, working with some of the most influential names within the social landscape to become authentic brand voices for MCoBeauty. Tayla Damir, Ruby Tuesday Matthews and Sophie Monk have all become genuine brand advocates who now swear by the MCoBeauty product offering.

Founded by Shelley Sullivan in 2019, MCoBeauty evolved out of the success ModelCo’s 18-year legacy to further dominate the luxe for less beauty space with products that were aesthetically cool, delivered what they promised and fused integrity and purpose.

MCoBeauty is proudly cruelty-free and a PETA certified cosmetics company.